F*ck the Norm by Caroline J Andrew

F*CK THE NORM
 
What if the problem isn't that you're doing business wrong?
What if you're just doing it someone else's way?
 
You were told to be professional.
Polished. Corporate. Sensible.
 
Build the right brand. Say the right things. Network the right way. Chase growth. Look successful.
 
B*ll*cks.
 
F*ck the Norm is for business owners, entrepreneurs and gloriously awkward humans who are tired of performing a version of themselves they think the business world wants to see.
 
Caroline J Andrew has spent nearly 20 years proving there IS another way.  Building businesses, communities and relationships by doing something surprisingly ReBellious:
 
Being herself.
 
Inside, she will show you how to:
 
Stop paying the Performance Tax of pretending to be someone you're not
Use the R.E.B.E.L. Method to build a business around who you actually are
Network like a human instead of collecting people like Pokémon cards
Build a brand people remember because it actually sounds like you
Create genuine relationships that lead to real opportunities
Lead, launch and grow without becoming the corporate bullshit you escaped from
Define success on your terms.  Including deciding that bigger isn't necessarily better
 
This isn't a book about being difficult for the sake of it.
 
It's not permission to be an arsehole.
 
And it definitely isn't another business guru telling you to wake up at 5am, take an ice bath and "crush your goals."
 
It's a practical handbook for building something successful, profitable, enjoyable and unmistakably yours.
 
Because you don't need to become someone else to succeed.
 
You need to become more yourself.
 
Stop performing.
Stop perfecting.
Stop waiting for permission.
 
F*CK THE NORM.
 
Now go and be brilliantly, unapologetically, sustainably yourself.
 
Pre-order your copy NOW!!!
Out 1st Nov!